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sethi logoSethi Couture is a true sister-act. Pratima Sethi started the San Francisco-based line after earning her MBA, traveling the world, and working for luxury brand LVMH. Her style is artisanal and eclectic, featuring ecquisitely cut old-world diamonds. Since the beginning, Pratima has hand-picked the stones, sketched her designs, and worked tirelessly to achieve the finest crafting of her artistic visions. In 2010 she was joined by her sister Prerna, who had received a degree in architecture and was ready to bring her own design vision to the service of this growing brand. Together, the sisters have built a powerful business and a beloved collection. The designs are intricately detailed, beautifully composed, and always have a whisper of the Asian design aesthetic that informed their earliest jewelry awareness.